Why We Belong to Dane Buy Local
What COVID-19 Tells Us About Building A Sustainable Local Economy
When I joined Dirigible as the team’s copywriter last year, I distinctly remember Kindra sitting everyone down during my onboarding meeting and explaining how she and Sam started Dirigible Studio because they wanted to work with clients that were doing something important, whose mission we believed in. The businesses we work with are not just clients to us, she said—we’ve chosen to work with them because what we do for them is meaningful and important. Our work for one client has helped them pay their mortgage and rise to the middle class. For others, it has allowed their dream project to become a viable reality in the marketplace.
As I began writing for these clients, I quickly learned how much I loved the process of telling their stories. Spending the day helping clients communicate effectively to their customers—it’s always satisfying work. But it was even more satisfying when I would see signposts of these same clients’ businesses as I drove home from work—passing one of Steve Brown Apartments’ buildings, watching a TDS Custom Construction van pulling out from the driveway of a home they were remodeling, picking up a gift or a prescription at Forward Pharmacy. Joining Dirigible has given me a sense of greater connection with the place I’ve been living.