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Who we are.

Dirigible Studio is a web design and marketing company based in Madison, Wisconsin. We offer WordPress development, SEO, social media, digital & graphic design services. 

See what we’ve created lately.

We’re dreamers & doers.
Coders & poets.

We’re a tight-knit team focused on our clients’ success. We’re also a heckuva lot of fun. But don’t take our word for it.

Find out for yourself.

Meet the Team

Kindra Goehler Headshot

Kindra Goehler


Kindra Goehler is the managing partner of Dirigible Studio. She works with businesses both big and small to create authentic connections between people. Her multi-disciplinary approach to design projects incorporates her veteran project management skills, web development experience, and fine art background. Her visual verve and strategic vision ensure that the work we produce is not only beautiful but vital.

Sam Farrell


Sam’s obsessive dedication to creating beautiful, innovative and user-friendly websites is Dirigible Studio’s secret weapon. From the design, the user interface, or the zeros and ones beneath it all—he makes sure all elements work in concert to build a cohesive, intuitive experience.

But seriously, he’s also a rock star.

Jake Casey

Web Developer, Scholar, Gentleman, and partner

Jake’s web development experience and skills ensure that the code we produce is clean, clear, and (dare we say) poetic.

In his free time, he is building an online service that converts text to speech.

Allison Kelley


Allie’s modern, high-quality work and inventive approach to design mean that our clients always look their best. Her creative and conceptualization skills advance brands and connect with audiences.

Nathan Piontek Headshot

Nathan Piontek


Nathan dots our i’s and crosses our t’s. He also checks a lot of boxes. His organizational skills make sure that we all know what to do and when to do it.

Katherine Kermgard

Digital Content Marketer, Pun Poet

Katherine has a way with words. She’s a recent UW-Madison graduate and is passionate about social justice. She loves to paint, draw, and create podcasts.

Ivis Estrada

Ivis Estrada

WordPress and Social Media Intern, Journal Fanatic

Ivis’s self-starter attitude is the magic behind all things WordPress and social media at Dirigible. Her quick quips are our secret weapon, but her creative communication skills don’t stop there. Once she graduates from UW-Madison this upcoming spring, she plans on putting her skills to work as an animal law attorney.


Here’s an inside peek into our day-to-day at Dirigible Studio.


Our Partners

Horicon Marsh Bird Festival
Inspire Spa
Monkey Business

I have worked with Kindra and the team at Dirigible Studio for over three years and in that time have undertaken two major website redesign projects. I had such a positive experience working with them in a hospitality capacity that when I transitioned to an academic medical institution, that I wanted them to be my web design team again. Dirigible delivers on-budget and on-time. The ease of communication and transparency along the way were bonuses to their gorgeous, easy-to-use and impactful digital solutions for our organization, and ultimately the people we serve. I am happy to recommend this nimble, capable, and thorough team.