We are
Dirigible Studio

We’re a web design and marketing company based in Madison, Wisconsin. We offer WordPress development, SEO, social media, digital & graphic design services. See what we’ve created lately.

Kindra Goehler

Kindra Goehler


Kindra Goehler is the managing partner of Dirigible Studio. She works with businesses both big and small to create authentic connections between people. Her multi-disciplinary approach to design projects incorporates her veteran project management skills, web development experience, and fine art background. Her visual verve and strategic vision ensure that the work we produce is not only beautiful but vital.

Samuel Farrell

Lead Developer, Rock Star, Partner

Sam’s obsessive dedication to creating beautiful, innovative and user-friendly websites is Dirigible Studio’s secret weapon. From the design, the user interface, or the zeros and ones beneath it all—he makes sure all elements work in concert to build a cohesive, intuitive experience. But seriously, he’s also a rock star.

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Andrew Goehler

Content Strategist, Consigliere

Andrew’s strategic approach to content creates a meaningful web experience for users. His keen eye for detail and strategic understanding of how content works online means our clients’ stories not only get told but get found.

Kate Feldt

Graphic Designer, Quadruple Threat

Kate is a designer, illustrator, photographer, and video producer. Her talents and skills help clients to always look their best — no matter the medium.

Jake Casey

Web Developer, Scholar & Gentleman

Jake’s web development experience and skills ensure that the code we produce is clean, clear, and (dare we say) poetic. In his free time, he is building an online service that converts text to speech.

Kylie Kroneman

Social Media Media Manager, Unicorn Emoji

Kylie is in charge of making magic in social media. She lives for snappy captions, perfect crops and creative curation.

Cathy Goehler

Operations Manager, Gal Friday

Cathy makes sure that Dirigible Studio runs smoothly and efficiently. Her operations expertise is essential, and her yoga teacher training keeps us centered on days with tight deadlines.

Nathan Piontek

Marketing Assistant, Neatnik

Nathan dots our i’s and crosses our t’s. He also checks a lot of boxes. His organizational skills make sure that we all know what to do and when to do it.