Putting the Fun in Fundus
Dirigible Studio’s Virtual Reality Experience Is a Hit for the University of Wisconsin Department of Ophthalmology and Visual Sciences
Dirigible Studio created a virtual reality walkthrough of the fundus of the eye for the University of Wisconsin–Madison Department of Ophthalmology and Visual Sciences (DOVS) for their booth at the American Association of Ophthalmology’s Annual Meeting in San Francisco. The VR experience showcased the work of the Fundus Photograph Reading Center, one of the premier ophthalmic imaging centers in the world. The VR experience generated excitement, engaged attendees and enhanced the DOVS presence on the exhibition floor, so much so that they received the highest marks of any academic institution present.
Experience the walkthrough for yourself
View on an Oculus Headset
If you have an Oculus headset, you can experience our full fundus walkthrough in the Oculus Browser or Firefox Reality by navigating to this link: https://bit.ly/dsfundus.
View On a Google Cardboard Headset
If you have a Cardboard headset, you can still view the fundus walkthrough (although you won’t be able to “point” to the points of interest). However, you will have to use Firefox or Chrome on your device; Safari is locked down as of iOS 13.
VR is still considered a gimmick by some. However, it’s important not to dismiss new and novel ways of letting users interact with content or data. As VR matures, it will offer endless ways of displaying information in richer, more vibrant, and immersive ways. For lack of a better word, it will make these experiences more real! At Dirigible, we’re committed to making sure that our clients have access to the best available marketing resources, which is why we’re invested in developing our VR and AR skillsets.
*(Yes, we did that, and we have either zero of the regrets or all of them for having done so. But, not doing it would be insanity.)