NessAlla Kombucha is the world’s first craft-brewed kombucha company. Founded by Vanessa Tortolano and Alla Tsypin in 2009, the company was a bootstrapped startup. In efforts to keep expenses low, they created their own Squarespace website. After a few years, they outgrew their website and needed something that was on brand, easy to maintain, helped improve their SEO, and allowed them to engage with their audience.
That’s when they got in touch with us.
If you’ve ever met Vanessa and Alla, you know that they are bold, beautiful, and full of life—just like their kombucha. Their Squarespace site was a bit…shall we say…bland. It was cookie-cutter and frankly a bit boring.
We sat down with them, truly got to know them and their business goals, and took them through our website redesign process. Their new Dirigible Studio custom website is beautiful and captures their unique style and the exuberant flavors of their kombucha.
Slide to see the before and after. The left side is NessAlla’s Squarespace website, the right side is their custom Dirigible website circa 2015.
We added a Woocommerce store so they could sell their sweet merch to fans near and far. Fun fact—we made the merch, too!
We made a recipe custom post type so that they could rank higher in search for their radler and cocktail recipes. Our favorite? Definitely the Screaming Phoenix.
We integrated Mailchimp, Facebook, Twitter, and Vine (RIP) when we built the site. It’s easy for NessAlla to own their brand content.
We built custom post types for their flavors, featuring product shots, nutrition information, and flavor profiles.
It showed a lady fitted out with a fur hat and fur boa who sat upright, raising a heavy fur muff that covered the whole of her lower arm towards the viewer.
NessAlla’s needs have changed throughout the years, and the website has changed in response. We redesigned their website after we updated their logo and branding. We also added features like location mapping, an Instagram feed and upgraded their e-commerce store to include pickup and delivery options for local, contactless delivery during the COVID-19 pandemic.